Sarjana Fashion Merchandising
Sarjana | Sarjana Fashion Merchandising

Sarjana Fashion Merchandising

Program ini didesain bagi para lulusan yang ingin mengembangkan kemampuan yang mendalam serta kemampuan dalam bidang produksi komoditas fashion dan cara mengelola perusahaan. Gelar ini menghasilkan keahlian yang dapat diperoleh dari Fashion Business Diploma.

Dalam program ini, anda akan fokus pada pengembangan kemampuan secara praktek dan teori yang diperlukan dalam memasarkan produk fashion. Anda akan mempelajari Pemasaran Internasional, Internet Bisnis, Keuangan, Kontrol Kualitas, dan keahlian Manajemen, didalam negeri dan di pasar internasional, dimana semua aspek ini akan menyiapkan anda dalam rangka mengembangkan perancangan bisnis.

Program ini akan memberikan kemampuan bisnis secara menyeluruh yang diperlukan dalam meraih karir sebagai pengusaha yang sukses.

Sarjana Fashion Merchandising dapat diselesaikan dalam waktu tempuh selama 3 tahun pendidikan.
  • Research style and materials
  • Discover the history of fashion fascinated in fashion and love to pursue the business
  • Forecast future fashion trends
  • Analyze the fashion markets and product
  • Practice promotional, advertising and public relation activity
  • Creative visual presentation of merchandise
  • Administer a budget and oversee finances
  • Manage, train and motivate personnel
  • Fashion Merchandiser
  • Fashion Marketer (Fashion Promotion Specialist)
  • Fashion Coordinator
  • Fashion Editor
  • Brand Manager
  • Retail Store Manager (Boutique Manager)
  • Boutique Owner
  • Visual Display Artist
  • A workshop for visual presentation
  • A window display preparation area
  • A large drawing & illustration room
  • A garment window display area

Sarjana Fashion Merchandising

Semester 1

  • Job Task Analysis in Fashion Industry
  • Computer Lab
  • Fashion Phenomena
  • Study & Analysis of Fibres and Textiles
  • Introduction to Fashion Marketing

Semester 2

  • Buying of Fashion Product
  • Fashion & Society
  • Textile Evaluation for a Fashion Product
  • Communication Mix Elements
  • Introduction to Accounting Principles
  • Negotiation Techniques

Semester 3

  • Marketing II: Case analysis
  • Visual Presentation Strategy
  • Environment & Consuming
  • Negotiation Techniques
  • Budgetary Planning
  • Bahasa Indonesia

Semester 4

  • Analysis of Factors Influencing the Fashion Industry
  • Store Layout
  • Private Label Development
  • Data Gathering & Analysis
  • Fashion Presentation Planning
  • Agama

Semester 5

  • Approach to Planning
  • Stock Management
  • Private Label Management
  • Advertising and Promotional Activities Planning
  • Financial Management in Fashion Industry
  • Kewarganegaraan (Civics)

 Semester 6

  • Human Resource Management
  • Import – Export
  • Sales Management
  • Fashion Enterprise Project

Semester 7

  • Law, Regulations &Codification
  • Business Portfolio
  • Business Statistics
  • Presentasi Bisnis
  • Integration in the Workplace I
  • Integration in the Workplace II
Semester 8
  • Internet Bisnis
  • Manajemen Non-Ritel
  • Kontrol Kualitas
  • Mekanisasi Garmen
  • Pemasaran Internasional
  • Manajemen Inventori

Semester 9

  • Proyek Manajemen Aplikasi Fashion